Warren Buffett and Steve Jobs Said Your Overall Success in Life Comes Down to 4 Words
If these four simple words sound like the advice your parents gave you, it’s because…
Browsing: ExceLENS Awards
No brand is too small for activism
The founder of cult brand Clare V on how brands can bring their principles to…
Building emotional loyalty: Why brands need to think beyond points and tiers
Emotional loyalty, not transactional loyalty, should be the goal of a loyalty program, and Epsilon’s…
Why bold creative work needs ‘gut data’
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s…
Listen with your head and heart: How Mars anchors on principles and people
Poul Weihrauch, CEO of Mars, Incorporated, on prioritizing what matters and preparing for the challenges…
Manual creates branding for Eames Institute of Infinite Curiosity with “dynamic configurations”
San Francisco-based design agency Manual has created colourful branding for the Eames Institute of Infinite Curiosity centred…
3 Ways to Determine What Your Customer Really Values
Producing value sits at the very heart of business strategy and competitive advantage. It’s the…
Growth metrics for digital channels
In a challenging environment, it has become vital for brands to understand the true return…
Netflix is planning to launch retail destinations in 2025
Just as Netflix is getting out of one business with the closure of its DVD rentals,…
No brand is too small for activism
The founder of cult brand Clare V on how brands can bring their principles to…