Four cases for emotional intelligence in advertising
David Penn dives into the role of emotion in building and sustaining brands in a…
Browsing: Emotional engagement
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Brand Gauge, Engage!
How Marketo is Transforming Its Brand From Science to Storytelling One might think that a…
How Mazda’s marketing evolved from company-centric to experience-driven
The brand’s VP of Marketing is bullish on digital’s ability to help it tell engaging…
Luxury brands must rethink how they measure customer satisfaction
Any marketing manager would probably agree that a brand that does not measure its customer…