Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.…
Browsing: e-Commerce
Some malls aren’t dying, and this company is helping them hang onto the customers they still have
The death of the shopping mall has been widely reported. Dying malls are seeing anchor…
5 marketing experts share their 2022 trends
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Philip Krim on Going DTC to IPO, and Becoming the Nike of Sleep
Indeed, the co-founder and CEO of Casper could be forgiven for thinking large. What was once a…
Marketer’s Toolkit 2022: How to step into new rivers
Marketer’s Toolkit 2022, which launches today, includes a series of reports aimed at helping marketers…
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…