‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
Browsing: Dove
Helping Brands Bridge The Gender Gap
As global expectations around gender equality shift, brands need to act fast to remain relevant.…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…
Media owner spotlight: The Economist’s approach to brand content in the era of social purpose
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers,…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to…
Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
Dove champions paternity leave in #DearFutureDads campaign
In time for Father’s Day, Dove Men+Care is supporting paternity leave to stress the importance of children…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…