How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
Browsing: Dove
11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief Pride Month has arrived,…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
Helping Brands Bridge The Gender Gap
As global expectations around gender equality shift, brands need to act fast to remain relevant.…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…
Media owner spotlight: The Economist’s approach to brand content in the era of social purpose
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers,…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…