Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to…
Browsing: Dove
Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
Dove champions paternity leave in #DearFutureDads campaign
In time for Father’s Day, Dove Men+Care is supporting paternity leave to stress the importance of children…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Different Ads, Different Ethnicities, Same Car
A father and a daughter driving after baseball practice. A momentary glimpse of a peacock.…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…
Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry
Cheetos, Hulu, Land O’Lakes have set up exhibits Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.…
Timeline gold: How 5 brands are using social data creatively
In the age of ad blocking, brands are racing to create content that will get…