Nano Influencers: Who Are They and How to Work With Them [Infographic]
When mapping out your influencer marketing strategy, the most common approach is to go for…
Browsing: Diversity
Great minds don’t think alike: How to tap the neurodivergent talent pool
Embracing neurodiversity, from ADHD to dyslexia, gives adland a creative edge. Richard Brim, chief creative…
Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness
According to the theory of mediatisation, which argues political and social discourse are shaped by mass…
Consumers expect brands to be inclusive
In the midst of social upheaval in the US, many marketers are striving to be…
How DEI Issues Have Reshaped the Brand Purpose Landscape
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or…
Pause before you post: A lesson for leaders, not just teens
This message is for you, corporate executive, business leader or family member of a small-business…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
Kamala Harris And Advertising. Not.
Kamala Harris And Advertising. Could Kamala Get A Senior Job At An Ad Agency? Probably…
True Diversity Comes from Within
Diverse corporate cultures are good, but the best encourage workers to embrace the diversity of…