Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
Browsing: Digital Marketing
Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Back in the early 2000s, the idea of social media influencers was a new concept,…
Marketing: A Key Driver in Cross-Functional Collaboration
Recent events have taught us many new things, among others they have also shown us…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
Let’s ask a better question: Why doesn’t advertising work (more often)?
Two recent Freakonomics podcasts are provocatively titled Does Advertising Actually Work? Ah to be in a simple world where…
The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…
The 50 Best Memes of 2020, Explained
50 of this year’s funniest, weirdest and most chaotic viral internet videos, images and jokes…
Design for all Americans: How Biden’s design team helped defeat Trump
Making sure that marginalized communities felt heard and valued was critical to senior creative adviser…
The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
See the historic Black Lives Matter protests of 2020 in these stirring photos
The Black Lives Matter movement was not new in 2020, but it was the year…