We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
Browsing: Digital Marketing
With GameStop, Robinhood broke the biggest rule of branding
The legend of Robin Hood is that of a heroic outlaw who steals from the…
How Sundance hopes a custom platform will help the virtual festival be as weird as the in-person version
Each January, film industry execs, insiders and devotees flock to Park City, Utah for the…
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
H&M is one of fashion’s biggest polluters. Now its foundation is on a $100 million quest to save the planet
The world is drowning in clothes. While curbside recycling programs have existed for half a century,…
You Need a Rapid-Response Team for the New Era of Fast Advertising
“Fast advertising” was propelled into the marketing spotlight with the debut of Aviation Gin’s clever marketing…
Shutterstock makes a $75 million bet that the future of photography won’t always involve cameras
Take a second look at a stock photo of a coffee cup or soup can,…
How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
Sales are the engine of your business, and the ability to make sales hinges on…
The Art and Science of Boarding an Airplane in a Pandemic
JASON STEFFEN STUDIES planets in other solar systems. His most famous work—OK, second-most famous work—was with NASA’s…