B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
Browsing: Digital Disruption
Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
What brands can learn from political campaigns
Beyond Tweets: Digital Lessons From Presidential Campaigns In mid-October, not long after Donald Trump drew…