Marketing February 8, 2021 0 B2B comes of age as marketers find new opportunities B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
Branding October 7, 2019 0 Serving More Than the Brand: How Infosys Reimagined the Tennis Experience This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
Branding June 17, 2017 0 Survival of the real brands: New York Times global COO on winners and losers in the digital revolution Dr James Slezak tells the story of how the New York Times has thrived and other brands…
Branding November 7, 2016 0 What brands can learn from political campaigns Beyond Tweets: Digital Lessons From Presidential Campaigns In mid-October, not long after Donald Trump drew…