
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach?…
It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their…
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
Data presents an invaluable opportunity for firms to innovate, but only if they know what…
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Launching a startup and building it is fraught with unforeseen risks. It calls for passion…
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…