How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Browsing: Data Analytics
What Traits Entrepreneurs Need to Succeed
Launching a startup and building it is fraught with unforeseen risks. It calls for passion…
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
HOW CONSUMER BRANDS ARE LEVERAGING AI
AI can help predict the best way to reach customers. The consumer goods market is…
How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
4 Steps to Transform Your Agency
As digital media finally overtakes traditional media in terms of revenue, ad agencies need to…
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems. Based on insights from David Schonthal and Joel…
Marketing the New ‘Terms’ of Endearment
Over the years, tried and oft used terms in the world of business and marketing…
What M&E Brands Need to Navigate a Multi-Screen World
“People spend money when and where they feel good.” This quote from Walt Disney, perhaps…