Enter a new era in retail marketing
PRET A MANGER & THE RISE OF RETAIL SUBSCRIPTIONS Cafe chain Pret A Manger has launched its coffee subscription service in New York…
Browsing: CX
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
How Can AI Help us Close CX Gaps?
By 2022, online spending is anticipated to top $1 trillion. Marketers need to find ways to…
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
Why your brand needs to build disruption into innovation, insights and intelligence
As businesses attempt to surge through one of the greatest disruptions in recent memory, it…
Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the…
CX is changing as ‘Creative Experience’ is on the rise
COVID-19 is changing how CMOs view the customer experience, with their focus now moving beyond…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…
How the concept of ‘experience debt’ leads to more serious CX focus
Though some of the language around customer experience can appear fuzzy, a poor experience creates…