In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Browsing: Customer Perception
What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
Building Post-COVID Brand Relationships with Consumers
In today’s fallout from COVID-19, consumers have had to adapt to a variety of potentially…
Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
The accelerating pace of disruption to business models means brands must be agile enough to…
Why B2B brands need to embrace social media
Social Media Works for B2B Sales, Too The chief marketing officer at a major technology…