Innovation May 25, 2019 0 For the Win: Using Connected Strategies to Gain a Competitive Advantage In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
Marketing November 10, 2018 0 How to Find Value in Every Customer Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Branding September 1, 2018 0 Why customer-centric businesses thrive – seven tips for brands to refocus With shareholders breathing down the necks of established organisations, some can find it difficult to…
Innovation April 24, 2018 0 It’s a time to Re-Imagine! Time to Re Imagine Business! And the time is now. As they say, ” The future is…
Marketing May 16, 2017 0 Five Lessons for All Marketers From the Departure of Coke’s CMO Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…