The Neuroscientist, The Storyteller, and The Power of Brand Imagery
What makes art art? Why is art so important to humanity? These are big questions…
Browsing: Culture
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
OK, I Do Not Want You To Quit Advertising. I Just Want You To Move To Mexico.
I quit advertising twice. First when I left my global job at Saatchi & Saatchi…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
How to spot a toxic culture by reading between the lines of a job ad
“Tight-knit workplace.” “Foster collaboration.” “Free meals, snacks, and drinks.” Job ads are meant to target…
What advertising agencies need to know
What to know when putting together your firm’s flexible working policy Working nine to five,…
Movement: A CEO’s secret weapon for cultural transformation
In large organizations, it is culture that determines how people do things. Culture is invisible,…
Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness
According to the theory of mediatisation, which argues political and social discourse are shaped by mass…
How Sundance hopes a custom platform will help the virtual festival be as weird as the in-person version
Each January, film industry execs, insiders and devotees flock to Park City, Utah for the…
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…