Does culture really eat strategy for breakfast?
This chestnut of the business world overlooks the importance of—and the challenge of creating—a clear…
Browsing: Culture
The creative process is fabulously unpredictable. A great idea cannot be predicted
In this episode of The Quarterly Interview: Provocations to Ponder, Jony Ive, the former design head…
The Important Role of Intersectionality in the Ad Industry
Omelet CEO on why lived experiences and identities are what make incredible storytelling AAPI Heritage…
Fixing the ad industry’s approach to culture with Carl Moggridge
The ‘hopeful monster’ theory in biology suggests that evolutionary changes can occur in abrupt leaps,…
Distress Sail!
Apparently, there is ” Wisdom of the Crowds “..” A Collective Bias “. Though not sure with wisdom and bias– can the…
Who’s Really Transforming in Your Digital Transformation? (Hint: It’s Your Employees)
This piece was originally published in EXP Magazine, 2nd Ed. Download your copy here. Failure for digital…
A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment
The most important building blocks for success in our post pandemic world continue to be…
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing…
Why Martin Lindstrom thinks CMOs and businesses have lost contact with what matters
Business leadership guru, brand expert and author shares his fears around the state of play,…