Don’t break the rules – become flexible and agile
I’ve read yet another good and insightful piece on success in digital transformation, which relies…
Browsing: CRM
Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
Why Open Banking Represents a Seismic Shift for Fintech
Open banking, a collaborative model in which banking data is shared with third-party players, is…
What happens when a marketing campaign is too successful?
New car, new market, new audience – when Volvo’s campaign was too successful How Volvo…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
How To Uncover Your Customer’s Hidden Needs
Honest feedback from your customers is the best way to improve any hiccups in your…
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…