Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
Browsing: Corporate Identity
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Is Design Still Relevant? A Candid Look At Branding Clinton’s Failed Campaign
For the first time, Pentagram partner Michael Bierut tells the full story behind designing for…