From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success…
In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial…
Browsing: Copywriting
‘Welcome to #Hustletown’: How hustle culture took over advertising
A young agency planner recently started a new job. As part of her “welcome kit,”…
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to…
In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
What is the secret to an engaging headline? Everyone has an opinion… but what does…
Will native advertising bring about a renaissance?
Roger Pugh ponders the future, and whether native advertising will be able to bring about…
Executive Spotlight Q&A: Stuart Feigley, president of Feigley Communications
Stuart Feigley Position: President, Feigley Communications Age: 52 Hometown: Baton Rouge, Louisiana Education: Majoring in journalism, graduated from LSU…
How Miami Ad School Students Used Instagram’s Virtual Change to Make a Real Difference
FOUR MIAMI AD SCHOOL STUDENTS USED INSTAGRAM’S NEW FORMAT AS AN OPPORTUNITY TO BRING ATTENTION…
20 Things You May Not Know About Being a Copywriter
A TYPICAL DAY IN THE LIFE OF A COPYWRITER? FORGET IT. ONE DAY YOU’RE A…
Why copywriters could fare well in the age of robots
We’re on the edge of inventing a new form of expression between humans and machines,…