We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
Browsing: Copywriters
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
It’s been a rough few weeks for an account manager at a creative agency. This…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
“Good writing is lean and confident.” (William Zinsser, author of 19 books, including the classic On…
22 Creative Directors Who Are Completely Reimagining What’s Possible in Advertising
The minds behind some of the year’s best and buzziest ads Hacking voice recognition…
Designers: Stop Asking Copywriters To “Punch Up” Your Work
AND LET THE WORD NERDS DO THE WORD NERDING. HERE ARE PRACTICAL TIPS FOR BOTH…