
We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
It’s been a rough few weeks for an account manager at a creative agency. This…
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
“Good writing is lean and confident.” (William Zinsser, author of 19 books, including the classic On…
The minds behind some of the year’s best and buzziest ads Hacking voice recognition…
AND LET THE WORD NERDS DO THE WORD NERDING. HERE ARE PRACTICAL TIPS FOR BOTH…