Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
Browsing: Copywriter
‘I have to fight to do my job’: Confessions of a copywriter
Copywriters used to be central to how an agency worked, but the rise of project…
Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
Confessions of a Creative Director
EVER WONDER WHAT IT TAKES TO BECOME A CREATIVE LEADER AT A WORLD-FAMOUS AGENCY? WE…
Maybe advertising can solve all the world’s problems
Now that Pepsi has defused social unrest, what are you waiting for, on-the-sidelines brands? If…
5 Content Strategies That Will Always Work
According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume…
Where is the advertising industry heading?
“Always Tell the Truth” In Conversation with Facebook Global Creative Director Andrew Keller who lets…
A few of top brands’ social media missteps of 2015
Copyranter: The biggest digital dumbasses of 2015 Mark Duffy has written the Copyranter blog for 10…