6 BUSINESS LEADERS ON THE B2B MARKETING STRATEGIES THEY VALUE MOST
There are so many B2B marketing strategies out there, but which ones should you focus…
Browsing: Conversions
HOW TO BUILD A CUSTOMER MARKETING ANALYTICS DASHBOARD
Having a customer marketing analytics dashboard can help businesses put hard data behind theories. But…
Selling With Video: YouTube and Facebook Video Marketing
Want to create a sales video that converts? Looking for expert tips about building rapport…
L2: Instagram rules video engagement
Dive Brief: Instagram’s video engagement far outpaced other social media platforms at 16%, compared to…
How retail apps can improve user engagement and retention
Application user acquisition is a sizable investment for mobile marketing teams, and that makes retention…
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads…
Data-driven targeting is the key to marketing success
The best product in the world, with the best ad in the world, won’t sell…
The Future Is Here and It’s Called Conversation-Based Targeting
Modern poet, philosopher, economist and novelist Wendell Berry often makes the case for small town…