Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
Browsing: Contextual Advertising
Full-funnel contextual advertising is finally here, and we have AI to thank
Contextual advertising’s ability to tailor the content and placement of creative to appeal to target…
As the cookie crumbles, three strategies for advertisers to thrive
Here is how brands can adapt their online advertising to compete in a dramatically changing…
Image streaming: Why it’s perfectly positioned for a post-cookie landscape
Streaming has embedded itself into so much of what people do today that they barely…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…
Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…