How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
Browsing: Context
Three steps to thinking human-first for Tech Service Designers
“We don’t just use a digital product or service, we feel it. More and more,…
CMO Conversations: Matt Bushby, UK Marketing Director, Just Eat
Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt…
Close the Marketing and Sales Gap, and You’ll Close More Deals
With the flood of information readily available to buyers about potential vendors, modern sales reps…
Leading a Content Consumption Transformation
This article is largely an abstract from a story that originally appeared in It Is Innovation…
Why brands are struggling to get media right in the short and long term
Digital ad spend is growing but marketers aren’t sure they’re putting it in the right…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…
Does Your 2020 Marketing Strategy Include Conversational Marketing?
So many shiny objects. So little time. As soon as you focus on a successful…
Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…