THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Browsing: Consumer Psychology
The Science of Breakthroughs: What Holds Some Ideas Back?
Why do some scientific breakthroughs take off while others languish in the shadows? In their…
How Fashion Brands Can Assist Sustainable Development
It’s about conserving the environment and making lives better. According to the UN Report of the…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…