How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Browsing: Consumer attention
Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
Every Minute Online Is a Battle for Consumer Attention
This not-to-scale visualization of what is happening on the internet every single minute of every…
Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier…
Revolution in the attention economy: putting the customer before the tech
Chris Rhyss Edwards says the biggest challenge with marketing technology is not the tech itself,…
Why Email Marketing May Be Major in 2017
Inboxes may be considered king this year as it becomes harder to get customers’ attentions.…