3 STEPS TO IMPROVING YOUR MARKETING INTELLIGENCE STRATEGY
As businesses work to reopen and adjust to the “new normal”—navigating changes across customer preferences…
Browsing: Collaboration
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]
Marketing technologies are opening up exciting new possibilities for marketers to communicate and engage with…
The Truth About Open Offices
It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces…
Cooperation Is Redefining How Companies Succeed in the Global Marketplace
Collaboration and cooperation can be just as effective as competition, according to these experts. The…
What the C-suite thinks about CMOs
The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded…
The CMO Payoff for Aligning Creative and Marketing
Studies and countless anecdotes show that CMOs are increasingly taking work in-house and building internal…
The Science Behind the Growing Importance of Collaboration
Plus, ideas for designing spaces that encourage employees to team up in unique ways. Collaboration…
Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…
Moderate use of social media ‘builds resilience and wellbeing in young people’, report suggests
‘Moderate’ internet use was found to have some benefits for children, developing their social skills,…