Time for business (and brands) to step up
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer…
Browsing: Climate Change
Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
Engagement over Revenue
Engagement over revenue: How The New York Times has reoriented its events internationally Facing the…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
The Sustainability Imperative: why brands need to care about climate change
Climate change is on the agenda as never before. MediaCom’s Pauline Robson calls for the…
How the Internet Destroyed Our Natural Ability to Navigate the Offline World
The author of ‘The Stars in Our Pockets’ on eschewing the internet, getting lost, and ‘climate…
Ekoa: The Wonder Material That Could Help Save the Rainforests
Merely slowing our rate of deforestation won’t cut it if humanity is going to make…
f You Want Your Marketing Campaign To Succeed, Choose Your Words Carefully
Word choice is a crucial component of any marketing strategy. In the realm of clean…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
Which Real-World Issues Are Twitter Users Discussing? (Study)
Terrorism, racism, climate change, human rights, HIV/AIDS, pollution, disease, poverty, equality and discrimination made up…