Branding June 21, 2020 0 Corporate America in crisis! Would thinking like the royals solve a big problem? Some years ago, I was advising one of the major royal families in the world.…
Branding March 17, 2020 0 The 10 most innovative brands of 2020 White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
Branding August 17, 2019 0 Why the ‘A’ in Chick-fil-A Is Capitalized There’s a hidden message in Chick-fil-A’s logo. There’s a hidden message in Chick-fil-A’s logo. When…
Branding August 15, 2017 0 KFC’s turnaround is rooted in brand history KFC’s Comeback Story Takes Flight The Big Chicken silently clucks its beak and rolls its…
Digital & Social March 16, 2017 0 The latest trend in Snapchat ads: 360-degree video When the highly anticipated film “Fifty Shades Darker” hit the theaters on Valentine’s Day weekend…