Is there a case to revisit the Case Study Method?
Back in the 1920s, Harvard Business School(HBS) professors decided to develop and experiment with innovative and unique…
Browsing: Case Study
Automated Creative + Durex
Discover how Brandwatch insights helped Automated Creative and Reckitt smash campaign performance records. Durex wanted to…
The most significant business advice I’ve received
I received the most significant business advice of my life more than 30 years ago…
Is there a case to revisit the Case Study Method?
Is there a case to revisit the Case Study Method? Back in the 1920s, Harvard Business…
The Rocket Science of Social Media Marketing
At NASA, one of the world’s leading space associations, social media marketing and rocket science…