‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
Browsing: Capitalism
Philip Kotler on Marketing’s Higher Purpose
How social marketing can be a force for good. From “shared value” to “brand purpose”…
Game, Seth & Match!
Seth Godin: The Psychology of Success He’s been branded as a maven, a legend of…