Privacy, marketer risk, and the reform of adtech
The current state of adtech is putting brands at risk by placing ads next to…
Browsing: Cambridge Analytica
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…
FACEBOOK’S NEW ‘DATING’ FEATURE COULD CRUSH APPS LIKE TINDER
AT F8, FACEBOOK’S annual developer conference, Mark Zuckerberg announced a new dating service, simply called “Dating,” that will…
Trends in Digital Marketing 2019
With another year gone, head full of New Year’s resolutions, coming back to work you…
The people who get how Facebook works are also the most likely to leave it
44% of people aged 18 to 29 said they deleted the Facebook app from their…
53% of consumers more likely to purchase from brands that are transparent on social media
Dive Brief: Eighty-six percent of surveyed consumers think transparency from businesses is more important than…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
What’s Behind Facebook’s Slump?
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…