Only 11% of CMOs lead on customer experience
An overview of CMO leadership on topics of C-suite discussion. Just 11% of C-suite executives…
Browsing: C Suite
What the C-suite thinks about CMOs
The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded…
How Marketers Can Start Adopting Artificial Intelligence Tomorrow
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced…
This McKinsey study of 300 companies reveals what every business needs to know about design for 2019
In a sweeping study of 2 million pieces of financial data and 100,000 design actions…
Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can…