‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?
With an enduring reputation for political neutrality, a peaceful civil life and prime luxury goods,…
Browsing: Brexit
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
Maurice Lévy on his 30 years in charge of Publicis Groupe
Mid-way through Campaign’s audience with Publicis Groupe’s Maurice Lévy a heavily French-accented voice exclaims, “Now…
How brands are cashing in on politics
October surprise: When brands enter the political discussion Over the past few months, it’s grown…
Hotel brands see benefits in direct booking
Hotel CEOs Think Their Direct Booking Pushes Position Them for Long-Term Gain Skift Take The…
How will Burberry’s changing leadership impact the brand?
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative…
The lost art of saying “I don’t know”
The “Leave” vote prevailing in the UK’s Brexit referendum was big news. It was fascinating…