How B2B Marketers Can Define, Communicate And Activate Organizational Purpose
CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing…
Browsing: BrandKnew
World Creative Rankings: the best agencies in Asia Pacific of the last 12 months
The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most…
Consider this very simple equation to transform your productivity
I woke up in the middle of the night, utterly confused. I had been dreaming—of…
Why Digital Overload Might Be Making Snail Mail Innovative
Is there a case for a return to snail mail? In a world of digital overload,…
Memorable Super Bowl ads throughout the years
It’s nearly time for the most important event on the advertising calendar – the Super…
How Hospitals Can Harness the Power of Digital Transformation
More than a half-million health care workers in the U.S. have quit their jobs in…
If your brand was a dog, what type of canine would it be?
Dog breeds have well-known personality traits. Or at least, behavioral tendencies. Brands are harder to…
Streaming wars: The churn problem and what keeps people coming back
The streaming wars were hot even before we were all confined to our sofas, but…
Digital CX Drives Marketing Makeover
Whatever marketers were doing before the pandemic is likely no longer relevant, or at the…
SIDE EFFECTS ARE THE REAL EFFECTS
After more than 10 years of writing about the scourge of tracking and online surveillance,…