Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Countries like China, Russia, and Saudi Arabia have tried to improve their image with sports.…
Browsing: BrandKnew
Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…
“What I Did Shouldn’t Be Possible:” How This Immersion Program Transformed the MBA Experience
For 25 years, GMIX has sent students around the world and out of their comfort…
CMOs look for the ‘why’ on Web3.0
The opportunity of the metaverse and Web3.0 requires careful consideration, according to a panel of…
Forget food porn. The latest Instagram trend is rooted in an ancient way of life
The Instagrammable food trend has given birth to novelty items like unicorn lattes and poop…
Forget capturing mindshare. It’s time for brands to start giving customers space
Many people have less headspace available than they did pre-pandemic. It’s a significant shift and…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…
The sexiest part of content marketing isn’t your content
The other day a marketing professional asked people in her community to comment on her…
CX without design only gets you halfway
When mapping out the customer journey, combining traditional CX practices with user-centered design processes has…
Global: Has advertising lost its connection with consumers?
Advertising has always been designed to attract consumers to products and brands but is it…