The Anti-iPhone Of The Future
Since the first iPhone, every smartphone is now a tiny tablet. Philippe Starck and Jerome…
Browsing: BrandKnew
Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception…
How To Avoid A Rebranding Disaster: Lessons From The Sports World
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…
Be Inspired By These Creative Leaders Who Are Changing The World
The new members of our Most Creative People in Business community are impacting industries ranging…
Study: Majority Of People More Loyal To Brands That Care About Them
Put aside engagement, site visits, and app downloads for a second. Companies, instead, should focus…
Women in Business Q&A: Shoshanna Gruss, Founder & Creative Director, Shoshanna
Shoshanna Gruss is the founder and creative director of Shoshanna, her eponymous collection which debuted…
One Overlooked Strategy That Will Dramatically Improve Your Marketing
One of the most common words of advice we share with StoryBrand Live Workshop clients…
Hear that? Sound ideas in Content Marketing
The call for audio content marketing gets louder Branded podcasts helped spark a new craze…
The emerging clout of Emojis for Branding
How emojis affect engagement on Instagram There was an increased use of emojis in 2016…
Thinking Beyond The Interface
Designers have largely shifted their skill sets toward interface design, prototyping, and code. Are writing…