How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…
Browsing: BrandKnew
How Will Gen Z Shape the Future of the Design Community?
With Gen Z creatives now entering the workforce, how will their influence be felt across…
Forecasting the future of the branded retail store
Forecasting the future of stores Shoppers’ behaviors and expectations have changed dramatically—and continue to evolve.…
Neurodiversity is critical for innovation in the workplace
Autistic creativity has shaped modern culture. Neurodivergent talent might be the key to invention at…
Want to get married in the metaverse?
Dive Brief: Taco Bell is bringing its wedding services into the metaverse following five years…
RETAIL MEDIA NETWORKS—THE NEW SKILLS EVERY MARKETER NEEDS
The complexity of planning by ad product dramatically raises expertise requirements The rise of retail…
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
Logo designs, much like baby names, can be subject to trends that can date them—but…
United’s 15-Minute Ad Recreates the Misery of Waiting in Line at the Airport
With ‘Agent on Demand,’ you don’t have to Waiting in line at the airport to…
Is there a new CMO in town? How the chief metaverse officer is shaking up the C-suite
Immersive Wire’s Tom Ffiske ponders whether a metaverse-related role warrants a seat in the boardroom.…
How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…