HIT A PLATEAU? 3 THINGS THAT MIGHT BE MISSING FROM YOUR BRANDING
According to these experts, there are a few common culprits behind lackluster branding. Read on…
Browsing: BrandKnew
The New York Times’s redesign proves journalism matters more than ever
The newspaper studied readers and prototyped extensively to find better ways to surface news and…
How Ikea quietly tweaks its design around the world
The Swedish furniture company just opened its first store in India–and just like Ikea does…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
Can 40 Seconds of Compassion Make a Difference in Health Care?
Stephen Trzeciak, a critical care doctor at Cooper University Health Care in Camden, N.J., has worked long…
How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
Even cops say this new Alexa ‘skill’ might scare off potential burglars
Homeowners have always come up with clever ways to scare away potential burglars. They leave…
What’s Behind Facebook’s Slump?
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
Gone in 0.06 seconds
Embrace your customers’ unconscious decisions, writes Gavan J Fitzsimons We are waking up to unconsciousness. Over…