Unleash Your Secret Weapon: Video Storytelling. Why Is It the Future of Marketing?
Why do we feel strong emotional connections to video storytelling? Because stories entice us to…
Browsing: BrandKnew
Logo History 101 – A Walkthrough of Lasting Impressions
Logos are an indispensable part of doing business in the modern world. The variety of…
Every Minute Online Is a Battle for Consumer Attention
This not-to-scale visualization of what is happening on the internet every single minute of every…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
B2B Marketing Strategies Must Account for Lag Time
B2B marketing strategies must account for the lag time between lead generation, lead management and…
4 new features to help you make the most of LinkedIn
If you are like most LinkedIn users, you don’t have time to figure out the…
A TIMELINE OF MOVIEPASS’ MANY RIDICULOUS BUSINESS PLANS
STOP ME IF you’ve heard this one: MoviePass, at this point the Benny Hill of subscription…
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
How to win in upper funnel video advertising
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness For PPC…