The Five Principles Of Trust Building
It used to be that the biggest brand in the category was the target for…
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FINDING LENA, THE PATRON SAINT OF JPEGS
EVERY MORNING, LENA Forsen wakes up beneath a brass-trimmed wooden mantel clock dedicated to “The First…
You Have a Product, Now You Need a Strategy
Without a clear strategy, companies often get sidetracked. Startups pushing to enter the market at…
10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019
Instagram marketing can help you scale your brand quickly, and these tools can help you…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Erik Spiekermann: No Free Pitches
German font god Erik Spiekermann doesn’t plan to retire anytime soon. In fact, the 70-year-old…
5 Ways Marketers Can Gain an Edge With Machine Learning
Interpret and act on large amounts of information in a scalable way. It’s hard to…
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…
Fyre Festival’s lead designer talks about branding a scam
“From the start, the brief wasn’t really a brief. It was just: This is our…
AI in advertising means more than bidding
Google’s display advertising is deploying AI in a way that allows it to tailor messages…