Design for All: Why Inclusion Matters in Business
When creating a product or a system, designers often think about their target audience and…
Browsing: BrandKnew
Is online video the new window shopping? Word of mouth is back but different
Digital video is the new window shopping, says Adam Washington. The inspiration that shoppers once…
12 Strategies For Innovating Through A Downturn
While no one can predict with complete accuracy when or if a recession will hit,…
What Marketers Need to Know About TikTok
First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017,…
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to…
Marketers must capitalize on the new wave of email innovation
Discover which companies are pushing the virtual envelope in the email marketing space. The latest…
Why You Should Be Wary of Marketing Agencies That Tell You They Have The Answer
Every marketing company claims to have “the answer.” But, solutions to marketing problems aren’t simple…
How advertising champions diversity and inclusion
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around…
Innovative CMOs deliver superior business value
A pioneering minority of chief marketing officers is driving transformational change at their organisations by…
Moving past the click: four alternatives to CTR
CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief…