Retail Reimagining: Why Being Great Is no Longer Good Enough
The retail industry is undergoing a major repositioning as legacy stores and brands that were…
Browsing: BrandKnew
Bye Bye, Barneys? Why Luxury Is the Latest Retail Casualty
Another retail icon has fallen. Barneys New York announced earlier this month that it has…
The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
Starbucks just publicly deconstructed its brand—here’s why
The design team behind one of the most recognizable brands on the planet was “inspired…
‘I have to fight to do my job’: Confessions of a copywriter
Copywriters used to be central to how an agency worked, but the rise of project…
Annals of Advertising: When an influencer oversteps the boundaries
Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like…
Sofa or silver screen? How cinema is faring in the age of Netflix
WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad…
Grace Bonney: What I Learned in My 15 Years of Running Design*Sponge
One of the internet’s most popular design blogs is coming to an end. In an…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
DISNEY+ BRANDISHES ITS WEAPON: AN INFINITY GAUNTLET OF BRANDS
WARS START IN all kinds of ways. Pre-dawn raids, assassinations, missile launches, coups. Generally speaking, you’re…