10 CEOs on the business books on their holiday wish lists
We asked leaders to share the books they’re most excited about giving—and getting—this holiday season.…
Browsing: BrandKnew
Nike’s Victory Swimsuit Steals Tricks From Fish Gills
It took Nike 55 design attempts over 18 months to come up with a suit…
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI. You’re running a new startup and…
8 Digital Marketing Trends for 2020
Are you in the midst of planning your 2020 digital marketing? These are the biggest…
Five Ways to Make Your Customer Insights More Effective
When we coach clients on their branding and marketing strategies, we like to marry best…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
Mozilla CMO Jascha Kaykas-Wolff on the Merits of Agile Marketing
Jascha Kaykas-Wolff, CMO of Mozilla, thinks some marketers struggle with communicating priorities to the rest…
Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…
Technology is dehumanising us and that’s worrying nobody
The Swiggy delivery person rings the bell and delivers the food parcel. The hungry and…