How To Design Powerful Narratives On Mobile
Want to build a website or PWA that attracts a large audience and then converts…
Browsing: BrandKnew
Technology is anthropology
The interesting thing about the technology business is that, most of the time, it’s not…
How the Internet Destroyed Our Natural Ability to Navigate the Offline World
The author of ‘The Stars in Our Pockets’ on eschewing the internet, getting lost, and ‘climate…
Putting The C In CMO
This year’s Consumer Electronics Show (CES) attracted an increasing number of CMOs as technology continues to play…
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
E-commerce and Consumers: Can Retailers Meet Rising Demands?
When consumers order online these days, they want what they want, and fast –whether it’s…
20 Words For 2020
It’s a new year and a new decade. So here are 20 fresh concepts, ideas…
Can you describe an ad in a sentence without mentioning the brand?
If it’s possible to describe an ad in one sentence without mentioning the brand, or…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
How L’Oréal’s Perso solves a particular problem
Cosmetics brand L’Oréal has long been in the forefront of meaningful digital transformation and has…