5 Unstoppable Ways to Grow Your Social Media Following
Social media is one of the best platforms to promote and create awareness about your…
Browsing: BrandKnew
Unusual innovations for unusual times
While the world came screeching to a standstill and most businesses panicked, a few businesses…
Growing U.S. Product Placement: How Far Can It Go?
Branded entertainment/product placement on TV continues to seek new heights — as well as potentially…
How to build a data architecture to drive innovation—today and tomorrow
Over the past several years, organizations have had to move quickly to deploy new data technologies…
Why nostalgia marketing is the next big idea for your company
On the surface, this seems like a very improbable scenario. Cobra Kai is follow-up to the…
Save Digital Assets, Cut the Frontline
After reading this, my friends in sales might not like me anymore. So here it…
Quick Think: How to Use Body Language When Confronting Objections
Knowing what to say to a skeptical audience is paramount, but how can your body…
10 Dos and Don’ts of Measuring Lifetime Value
Lifetime Value (LTV) has always been a great tool for prioritizing marketing investments. The concept…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…