Why advertisers are leaning into digital publishing strategies
The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the…
Browsing: BrandKnew
Three Steps to Better Marketing and Sales Alignment
Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked…
Three steps to thinking human-first for Tech Service Designers
“We don’t just use a digital product or service, we feel it. More and more,…
Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
Making the unreal, real: designing for ‘extended reality’
New extended reality tools will allow marketers incredible design capabilities, says Frog Design president Andrew…
CMO Conversations: Matt Bushby, UK Marketing Director, Just Eat
Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt…
Rethinking brand safety in a crisis
Brands blocking publisher content related to current events such as the coronavirus or Black Lives…
Why brands need to think about journey orchestration
Brands need to start thinking differently about customer journeys if they are to deliver a…
Five steps to get a brand back on the front foot
Most brands went into defensive mode during Q2 and Q3 as the world went into…
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
If your brand is serious about sustainability, look no further than Patagonia’s example. The company…