The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
Browsing: Brand Storytelling
Want Fresher Creative? Stop Siloing Your Agencies
4 strategies to avoid the copycat sea of sameness Modern brands are increasingly complex, the…
How to Make Your Brand’s Storytelling More Compelling
In recent years, it’s become fashionable for marketers to describe themselves as “storytellers” for their…
From niche to mainstream: Why alternative meat needs a new name and a better story
Alternative protein brands need to find new ways of appealing to potential customers. It’s fair…
4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]
Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want…
5 Marketing Trends That Should Influence Your 2018 Budget
Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s…
Patagonia’s Bold Stance Illustrates What Brand Values Really Are
Last Monday, when President Trump announced substantial reductions to the area of two national monuments in Utah,…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
How Place Works in Brand Storytelling
Who doesn’t love a good origin story? A backstory adds dimension to a character and…
The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration
If all the news seems negative these days, fear not: Your favorite brand has you…