Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
Browsing: Brand Story
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…
10 Must-Haves for Creating an Ecommerce Powerhouse (Infographic)
The right features can make your ecommerce site a conversion machine. You take pride in…
The CEO’s guide on how to avoid the seven sins of branding
With global economies blooming, many executives seek a forward-looking and aspirational perspective that can be…
The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration
If all the news seems negative these days, fear not: Your favorite brand has you…
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business… but think again. The brand…
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
Taxiing for a new brand identity
Uber’s new abstract, colourful logo draws mixed response from social media Uber has replaced its…
The lowdown on creating award-winning content campaigns
Content. It’s a small word for a massively important element of marketing that has been…