British Airways’ New Ads Will Make You Love Copywriting Again
Uncommon delightfully explores the many reasons we fly It’s been a while since we’ve seen…
Browsing: brand power
Beware of the unnamed, ill-advised “pivot.”
Back in the heyday of personal computers Compaq was a big, big deal. In 1981…
HOW AGENCIES WILL BE RESHAPED BY MIDSIZE BRANDS
Middle-market companies need more business sophistication than CPG giants with leading-edge teams As creative businesses,…
Pop-up art installations can be great for tourism but are they really good for cities?
Temporary installations like the U.K.’s ‘See Monster’ are a mixed bag of benefits and drawbacks.…
There’s a reason you love Scandinavian design so much
The Nordic countries’ indelible influence on design is part style, part myth, part marketing. It’s…
I love Lenovo’s new crazy laptop design, and I hate myself for it
Lenovo’s new concept laptop goes from landscape to portrait, the 21st century version of the…
Is Your Brand’s Ad Campaign a Costly Mistake?
Marketers often feel that they are experts in consumer psychology. Yet, few actually are. And…
Preventing Burnout: The Demand-Control-Support Model
In this Nano Tool for Leaders, Wharton’s Adam Grant shares insights about how burnout can…
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…
How to make a design prototype
A new book breaks down this necessary tool in a designer’s arsenal. How do you…