How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
Browsing: Brand positioning
On The Decision to Hire a PR Agency vs. Pitching the Media Internally
One dilemma that startups and early stage companies/projects face is whether to hire a PR…
Digiday Research: What marketers are moving in-house in 5 charts
Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that…
Five Steps to Building Trust With Thought Leadership
About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers,…
AI finds that brands lack gender balance on social. It’s time to do something about it
A recent project by the agency We Are Social used an AI to scrape brand…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
The CEO’s guide on how to avoid the seven sins of branding
With global economies blooming, many executives seek a forward-looking and aspirational perspective that can be…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
#TheFutureIsExciting: Inside Vodafone’s Global Brand Refresh
Vodafone is opting for optimism in a new global brand positioning campaign that is rolling out across…