7 ways to build your business and brand partnership muscle
We detail how chief marketing officers can lead their organisation’s external partnership strategy more effectively…
Browsing: Brand Partnerships
Why entertainment and gaming brands should partner
Entertainment brands that partner with gaming properties can generate great PR and a positive halo…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Ikea is transitioning its print catalog to Pinterest
Startup brands may be getting into the physical catalog business, but Ikea — known for its…
4 Top Female Designers On The Design Industry’s Gender Problem
“We exist, we’re powerful, we’re going to give each other a leg up.” Coffee tables,…
Think Local, Act Global: Marketing Strategies for Expanding Your Startup Around the World
Launching your company in new cities, or want to increase brand awareness in new markets?…