Brand Marketing vs. Performance Marketing: Finding the Right Balance
Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop…
Browsing: Brand Marketers
Five Steps to Building Trust With Thought Leadership
About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers,…
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
3 Tips to Optimize Your Digital Ad Campaign
Advertisers often ask their SmartBrief account management team how to get the most out of…
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
4 ways retailer-brand relationships will change in 2018
Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will…
Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…
Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
What Advertisers Look for in Video Content Platforms
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll…