The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
Browsing: Brand Building
Senior business leaders lack confidence in building brands
Despite the evidence that brand building helps create value over the long term, new research…
The CMO of the future
Though the CMO is a powerful position in the business, it requires constant adaptation to…
An exclusive first look at WeWork’s design for Arianna Huffington’s new office
WeWork chief creative officer Adam Kimmel gives Thrive Global, Arianna Huffington’s new wellness startup, a…
How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast]
Length: 24:20 Transcript Download Podcast Save to Favorites Play the episode: Your browser does not…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…
Brand awareness versus demand gen: Must we choose?
What’s more important – cultivating the long-term brand of your company or driving immediate and…
Brand portfolio expansion: The Hilton Way!
Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete At Hilton…
‘All the different bits of tech’: Brands still struggle proving content marketing ROI
At Digiday’s WTF is Content Marketing event this week in London, top European marketing executives came…
Ad Buying on Facebook Just Got More TV-Like
Social Media Company Introduces Tools Familiar to Broadcast Advertisers Broadcast advertisers will now find familiar…