Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
Browsing: Brand Building
How to Build a Brand—From Anywhere—by Embracing Your Surroundings
Mikko Koskinen, co-founder and head of brand for Kyrö distillery set in an old dairy…
MILLENNIALS ‘KILLED’ THESE PRODUCTS, BUT COVID-19 BROUGHT THEM BACK
American cheese, napkins and golf are all enjoying a resurgence Few generations have been as…
Toilet paper is having a moment and the advertising is getting weird
You may not be able to get any TP, but its makers want to be…
5 REASONS WHY ADVERTISING IS CRAPPY
There’s not much happening in adland these days other than massive layoffs and CEO’s giving…
Top tips on growing brands now and into the future
Did anybody else think that was a weird Easter? We live in such strange times,…
What I Learned At Saatchi & Saatchi Advertising
What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got…
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Are we seeing a pivot back to brand?
It appears that brand building is back, after years of digitally-enabled performance work drawing the…